Berlin based label, BRACHMANN creates purist collections of playful minimalism inspired by architecture. With a handwriting particularly educated by the Bauhaus principles of design, the label deconstructs and reforms luxury essentials of womens- and menswear, redefining the notion of chic elegance. Collections explore the concept of ‘playful minimalism’ and focus on clever details, hybrids, and silhouettes in order to establish a unique post-classical signature that is subtly avant-garde, yet timeless. All garments are made from high quality natural fabrics that are exclusively sourced and sustainably manufactured in the EU. BRACHMANN offers a cohesive apparel line for the contemporary wearer who seeks creative expression in individually reinterpreted classics.
BRACHMANN debuted in January 2014 during Mercedes-Benz Fashion Week Berlin with the A/W 2014/15 collection, dubbed “triumphant” by Women’s Wear Daily (WWD). While fashion press celebrating BRACHMANN as “THE ONE TO WATCH label from Germany” (KALTBLUT Magazine S/S 2015), the Fashion Council Germany nominated the label for the International Woolmark Prize in 2016. Since then, BRACHMANN shows its collections at both Berlin and Paris Fashion Week.
Classic menswear pieces with their concise characteristics together with design principles from architecture are deeply rooted in our collections. BRACHMANN dissembles seasoned garments to their foundations and freely combines modules into reconstructed designs. Rethinking classics with an architectural perspective results in a newness focused on hybrids, details and silhouettes. The high-quality fabrics woven in Europe and made from natural fibres are exquisite and comfortable to wear. Each season, we look for inspiration in modern art and pop culture — a colour we spot in a film or painting, an artist’s conception that strikes us as unique. Our collections of playful minimalism are highly wearable and versatile, and allow for a seamless transition from day to night.
Spearheaded by architect and fashion designer, Jennifer Brachmann, the BRACHMANN team is driven by the desire to demonstrate the endless potential of classics to pave the way to true innovation.