Berlin based label, BRACHMANN offers a stylish, contemporary reinterpretation of menswear and womenswear classics “for a modern Don Draper role” (Trendhunter). With a strong signature educated by architecture, the label deconstructs and reforms classic luxury staples, playing with hybrids, silhouettes and details. Taking inspiration from the Bauhaus style, contemporary art and popular culture, we synthesise progressive design, fit and luxury, natural fabrics in our post-classical collections. BRACHMANN creates a cohesive apparel line of purist urban chic for the contemporary wearer who seeks creative expression in individually reinterpreted classics.
BRACHMANN shows its collections at both Berlin Fashion Week and Paris Fashion Week. With fashion press celebrating BRACHMANN as “THE ONE TO WATCH label from Germany” (KALTBLUT Magazine S/S 2015). In 2016, the label was nominated for the International Woolmark Prize by the Fashion Council Germany.
Classic menswear pieces with their concise characteristics together with design principles from architecture are deeply rooted in our collections. BRACHMANN dissembles seasoned garments to their foundations and freely combines modules into sleek, reconstructed designs. Rethinking classics with an architectural perspective results in a newness focused on hybrids, details and silhouettes. The high-quality fabrics woven in Europe and made from natural fibres are exquisite and comfortable to wear. Each season, we look for inspiration in modern art and pop culture — a colour we spot in a film or painting, an artist’s conception that strikes us as unique. Our collections of minimal elegance are highly wearable and versatile, and allow for a seamless transition from day to night.
Production & products
All garments are made from high quality fabrics made from natural fibers that are exclusively sourced in Europe (Italy, Switzerland, Germany, Portugal). We manufacture our collections under sustainable working conditions in the EU only (Germany, Poland & Italy).
Spearheaded by architect and fashion designer, Jennifer Brachmann, the BRACHMANN team is driven by the desire to demonstrate the endless potential of classics to pave the way to true innovation. Within the international movement to redefine the notion of chic and elegance we strive to establish a unique post-classical signature that is subtly avant-garde, yet timeless.