ABOUT

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Label

Berlin based label, BRACHMANN cre­ates play­ful min­i­mal­ist fash­ion col­lec­tions inspired by archi­tec­ture for women and men. With a hand­writ­ing par­tic­u­lar­ly edu­cat­ed by the Bauhaus prin­ci­ples of design, the label decon­structs and rein­vents lux­u­ry essen­tials of wom­ens- and menswear, redefin­ing the notions of chic & ele­gance. In its col­lec­tions the label explores the ten­sion between oppu­lence and purism and focus­es on clever details, hybrids, and sil­hou­ettes in order to estab­lish a unique post-clas­si­cal sig­na­ture that is sub­tly avant-garde, yet time­less. With high atten­tion to detail and crafts­man­ship, all gar­ments are made from high qual­i­ty nat­ur­al fab­rics that are exclu­sive­ly sourced and sus­tain­ably man­u­fac­tured in the EU. BRACHMANN offers well bal­anced fash­ion col­lec­tions for the con­tem­po­rary wear­er who seeks to express her or his own cre­ative per­son­al­i­ty by indi­vid­u­al­ly rein­ter­pret­ed classics.

BRACHMANN debuted in Jan­u­ary 2014 dur­ing Mer­cedes-Benz Fash­ion Week Berlin with the A/​W 2014/​15 col­lec­tion, dubbed “tri­umphant” by Women’s Wear Dai­ly (WWD). While fash­ion press cel­e­brat­ing BRACHMANN as “THE ONE TO WATCH label from Ger­many” (KALTBLUT Mag­a­zine S/​S 2015), the Fash­ion Coun­cil Ger­many nom­i­nat­ed the label for the Inter­na­tion­al Wool­mark Prize in 2016. Since then, BRACHMANN shows its col­lec­tions at both Berlin and Paris Fash­ion Week.

Collection concept 

Clas­sic menswear as well as wom­enswear pieces with their con­cise char­ac­ter­is­tics togeth­er with design prin­ci­ples from archi­tec­ture are deeply root­ed in our col­lec­tions. BRACHMANN dis­as­sem­bles sea­soned gar­ments to their foun­da­tions and recom­bines the such won mod­ules freely into recon­struct­ed designs. Rethink­ing clas­sics by an archi­tec­tur­al per­spec­tive results in a new­ness focused on hybrids, details, sil­hou­ettes, pro­por­tions and the 3‑Dimensionality of the human body. The high-qual­i­ty fab­rics woven in Europe and made from nat­ur­al fibres are exquis­ite and com­fort­able to wear. Each sea­son, we look for inspi­ra­tion in mod­ern art and pop cul­ture — be it a colour mood we spot in a film or paint­ing, a melody that lingers in our ears and synaes­thet­i­cal­ly trig­gers asso­ci­a­tions, an artist’s con­cep­tion that strikes us as unique. Our col­lec­tions of play­ful min­i­mal­ism are high­ly wear­able and ver­sa­tile, our out­fits allow for a seam­less tran­si­tion from day to night, our gar­ments com­mu­ni­cate with each oth­er with­in each col­lec­tions as well as across sea­sons. In this way, we enable each per­son to col­lect our pieces as though they would be a piece of art and thus to build a wardrobe of time­less avant­garde over time.

Sustainability 

Sus­tain­able fash­ion is fash­ion that we enjoy and that accom­pa­nies us for a long time. Ide­al­ly, for a life­time. Because we like it again and again. Because we like to feel it on our skin again and again. Because it is made of durable, high-qual­i­ty mate­ri­als. Because it is man­u­fac­tured to high­est qual­i­ty stan­dards. Because it’s worth tak­ing care of and repair­ing if necessary.

Sus­tain­abil­i­ty starts with design: by bas­ing our designs on an aes­thet­ic inspired by archi­tec­ture and the Bauhaus school of design, we cre­ate time­less fash­ion that ide­al­ly nev­er goes out of fash­ion because it does­n’t chase short-term trends.

For BRACHMANN, the most sus­tain­able mate­ri­als are fab­rics made from high qual­i­ty nat­ur­al fibers pro­duced in Europe. Because nat­ur­al fibers come from renew­able sources. Because fab­rics made from nat­ur­al fibers are durable. Because region­al pro­duc­tion and trans­port pro­duce less CO2.

The most sus­tain­able fash­ion for BRACHMANN is fash­ion that is cus­tom made only on order: Because then there is no over­pro­duc­tion and no waste. Because then there is a con­crete bond between you and our prod­ucts, which we pro­duce exclu­sive­ly only for you. That’s why BRACHMANN only pro­duces made-to-order, i.e. only when there is a con­crete order from you for your next favorite pieces.

Let’s act sus­tain­ably togeth­er: BRACHMANN, by cre­at­ing time­less fash­ion made of exquis­ite nat­ur­al fibers accord­ing to high­est qual­i­ty stan­dards, made-to-order exclu­sive­ly for you. You, by pur­chas­ing the cre­ations of a region­al and inde­pen­dent design­er label. In doing so, the short wait­ing time while we ful­fill your order can only increase your antic­i­pa­tion for your future favorite pieces.

Team 

Spear­head­ed by archi­tect and fash­ion design­er, Jen­nifer Brach­mann, the BRACHMANN team is dri­ven by the desire to demon­strate the end­less poten­tial of clas­sics to pave the way to true aes­thet­ic innovation.

What others say about BRACHMANN

“Berlin-based design­er Jen­nifer Brach­mann orig­i­nal­ly stud­ied archi­tec­ture, fol­lowed by a degree in fash­ion design imme­di­ate­ly after­ward, which essen­tial­ly con­fers on her a PhD in Bauhaus. Her epony­mous label Brach­mann has the movement’s modus operan­di at its very core, merg­ing her archi­tec­tur­al back­ground with her keen knowl­edge of tai­lor­ing to cre­ate time­less, stream­lined, chic and sus­tain­able gar­ments. They are under­stat­ed­ly ele­gant and her archi­tec­tur­al back­ground shines through. Start­ing with design­ing menswear, Brach­mann took sta­ples of the male wardrobe and decon­struct­ed them with an archi­tec­tur­al flour­ish. Since 2018, she’s been doing the same with wom­enswear, cre­at­ing play­ful­ly min­i­mal­ist pieces with plen­ty of atten­tion to detail that would fit into just about anyone’s wardrobe. Although it’s a hun­dred years lat­er, it’s refresh­ing to see the women of the Bauhaus final­ly hav­ing their moment.”

Hen­ry Lif­shits, Indie-Mag, THE BEST FASHION BRANDS BORROWING FROM BAUHAUS

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